Why and How to Use WhatsApp Marketing for Growing Your Business

With 2.4 billion active global users, WhatsApp is everyone’s favourite app for connecting with family, friends, and businesses. It is undoubtedly the best social networking site to market your business. If you are still not using WhatsApp Marketing, then you are probably not aware of its potential. Wondering how to get started and what benefits you can enjoy? Here’s everything you need to know about it.

What is WhatsApp Marketing and why do you need it?

Marketing your products or services on WhatsApp is a kind of messenger marketing. As WhatsApp is popular all over the world, this channel provides businesses the opportunity to reach a large audience. Building strong relationships and boosting sales are two of the many advantages of utilizing this platform.

How to Proceed?

Follow these simple steps and you will be able to market your products on WhatsApp just like your competitors:

1. All you have to do is find the ‘WhatsApp Business’ app on the play store.
2. After downloading it, go through the terms and conditions and accept them.
3. For registering on the app, you will have to provide a business mobile number.
4. After the registration is complete, include your business information and company’s logo.
5. Make the business settings as per your requirements.
6. Lastly, select the payment method and then notify your existing clients and other business contacts. 

Benefits You Can Enjoy

• Strengthening the bond with your customers

People feel more connected to specific brands because of pleasant interactions. And using a messaging app is a great way building long-term relationships with customers. If you can do that, you will also be able to retain your old customers. Moreover, WhatsApp allows business to personalize their chats. From birthday wishes to special offers to welcome texts, you can send various automated messages. These activities. will make your customers know that you value them.

• Higher rate of conversion

Conversing with a new visitor is the best way of converting them into your customers. So, choosing a suitable channel to initiate the contact is mandatory. And studies have revealed that most people prefer texts instead of phone calls. Hence, when you message them on WhatsApp, they are more likely to respond.

• Better sales

WhatsApp can be like a magic wand for your business, and it will keep generating sales if used wisely. Just add the WhatsApp number to your website and you will notice the difference. That’s because when customers can reach your brand, it becomes easy for them to trust you.

• It is free

Traditional marketing is extremely expensive. Digital marketing strategies like PPC marketing are comparatively cheaper. But WhatsApp is the best platform for small businesses as it is entirely free. You can use it just like the usual WhatsApp application. Despite being free, the app includes an impressive range of business options.

The Bottom Line

So, now that you know the amazing perks of connecting with your customers on WhatsApp, there’s no point delaying it. Install the app, enjoy the experience, and get ready to earn massive profits.